Friday 30 October 2009

More Ideas and Comments on Web Banner

The heart moving from right to left does not look professional- so I am going to try to put autumn leaves in the background which move..I want to use the horizontal moving effect while the text comes in:
flash in: "THIS AUTUMN..." fade out
flash in: "FALL IN LOVE WITH..." fade out
flash in: "THE NEW FRAGRANCE..." fade out
flash in: "BY..." fade out and also fade out of the autumn leaves into a black background
Brush Stroke effect: CHISTIAN DIOR fade out and fade in CHRISTIAN DIOR without the brush strokes effect to the the first image of CHRISTIAN DIOR which is unlear (due to the brush strokes effect) blends in with the a cleas CHRISTIAN DIOR image..

Thursday 22 October 2009

Working with After Effects

I have been working with CS3 for a couple of days now and finding it a bit challenging.
In class we learnt how to create and move shapes, insert texts and use effects.
What I tried today was to make a shape of heart move from the right side of the banner to the left side. As a background I used a lotus flower which gives the banner a feminin and soft look.
The heart is pink which goes with the background. After a few trials I managed to make the heart move. As I started to notive how I was developing my CS3 skills which worked as a motivation and made me work on the banner for quite a long while. My aim now is to add some other pictures, texts and try out different effects.

Friday 9 October 2009

Web Banner Proposal

The J’adore advertisement I produced is to be displayed at the website: “http://www.worlddutyfree.com/”. The website is a good platform for people from all over the world to explore the world of cosmetics and fragrances; this is why I would like the J’adore banner to be advertised there. The audience for it would mainly be females of 16 years and above or anyone who likes buying perfumes as presents. The fact that I have chosen worlddutyfree.com, which is a website people from all over the world who are interested in shopping at the duty free shop visit makes the audience really broad.

Project 1 : Web banner (First Ideas)

The web banner should have the function of an advertisment, for which now I will be needing to think of a brand or company.

First Ideas:

  • cosmetic company
  • fashion label
  • model agency

  • mobile phone

  • perfume

Final decision: Perfume Ad

I would like to advertise a perfume by a company in my banner.

Which company: Dior? Chanel?

Final idea: A banner for Dior, advertising a new fragrance called "J'adore".

What do I want to include in my banner: a good slogan, nice effects, the name of the brand plus the new fragrance and the bottle of J'adore.

Which colors will I be using: gold (as the bottle of j'adore is gold), black, yellow?

I want an atmosphere to be created in my banner: automn, romance, sensual - which shapes, images will I be using? Hearts? Leaves? Lotus Flower?




Wednesday 7 October 2009

Introduction

This Blog will contain all my research, information, pictures and music which I will be using for my portfolio of 'Motion Graphics'. Motion Graphics is my practical module of the term and the portfolio which I will be creating contains three projects which will be created with the programe "After Effects CS3". The first project will be a Banner which will contain Motion (movements), the second is a Title Film Sequence including motion and Sound and my last project will be a TV IDENT which will also contain motion and sound. The deadline of the portfolio is on the 22nd of January 2010 and will be 70% of the final mark. I will now start adding all my ideas, concepts and inspirations to this blog and hope you will enjoy following it.